Table of Contents:
Post Sizes
When creating posts for Instagram, it's important to consider the optimal sizes to ensure your content looks its best. Here are the recommended post sizes for different types of posts on Instagram:
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Square Post:
- Aspect ratio: 1:1
- Resolution: 1080 pixels by 1080 pixels
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Vertical Post:
- Aspect ratio: 4:5
- Resolution: 1080 pixels by 1350 pixels
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Horizontal Post:
- Aspect ratio: 1.91:1
- Resolution: 1080 pixels by 608 pixels
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Carousel Post:
- Aspect ratio: 1:1 (Square)
- Resolution: 1080 pixels by 1080 pixels (for each image in the carousel)
- Maximum number of images: 10
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Reels Post:
- Aspect ratio: 9:16 (Vertical)
- Resolution: 1080 pixels by 1920 pixels
- Maximum duration: 90 seconds
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Instagram Stories:
- Aspect ratio: 9:16
- Resolution: 1080 pixels by 1920 pixels
By using the appropriate post sizes for each type of content, you can ensure your posts display properly and attract the attention of your audience on Instagram.
Profile Photo Size
Your Instagram profile photo is an important visual representation of your brand or identity. Here are the recommended dimensions for an Instagram profile photo:
- Aspect ratio: 1:1 (square)
- Resolution: 180 pixels by 180 pixels (minimum)
When choosing or uploading a profile photo on Instagram, ensure that it follows the recommended aspect ratio and resolution for optimal display on both mobile devices and desktop platforms.
Best Time To Post
The best time to post on Instagram can vary depending on your target audience and their online habits. However, there are general trends and insights that can help guide your posting schedule. Keep in mind that these timings are not set in stone and may require experimentation to find the optimal posting times for your specific audience. Here are some considerations:
| Sunday | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|---|---|
| 9:00 AM | 8:00 AM | 9:00 AM | 10:00 AM | 9:00 AM | 8:00 AM | 10:00 AM |
| 1:00 PM | 10:00 AM | 11:00 AM | 1:00 PM | 12:00 PM | 11:00 AM | 2:00 PM |
| 5:00 PM | 6:00 PM | 2:00 PM | 7:00 PM | 3:00 PM | 2:00 PM | 9:00 PM |
- Peak times: Typically, the best times to post on Instagram are during weekdays, particularly during lunchtime (12:00 PM to 1:00 PM) and in the evening (5:00 PM to 7:00 PM). These periods tend to have higher user activity.
- Engagement patterns: Analyzing your Instagram Insights or using social media management tools can provide data on when your audience is most active and engaged. Pay attention to the days and times that generate the highest interaction and adjust your posting schedule accordingly.
- Time zones: Consider the time zone of your target audience. If you have a global or geographically diverse following, schedule posts to align with the prime times in their respective regions.
- Testing and monitoring: Experiment with posting at different times and track the performance of your posts. Analyze the engagement, reach, and impressions to determine which time slots generate the best results for your content.
Remember, the best time to post may vary based on your industry, target demographic, and the nature of your content. Regularly monitoring and adapting your posting strategy can help you optimize engagement and reach on Instagram.
Hashtag Guide
Using hashtags effectively can help increase the discoverability and reach of your Instagram posts. Here are some guidelines and best practices for using hashtags:
- Relevance: Choose hashtags that are relevant to your post and target audience. Avoid using generic or overly popular hashtags that may result in your post getting lost in a sea of other content.
- Specificity: Use specific hashtags that accurately describe the content of your post. This can help attract users who are genuinely interested in your niche or industry.
- Trending Hashtags: Incorporate trending hashtags that are relevant to your post. This can help increase visibility and engagement, especially when the hashtag is associated with a current event or popular topic.
- Branded Hashtags: Create and use branded hashtags that are unique to your business or campaign. This can help create a sense of community and encourage user-generated content.
- Hashtag Limit: Instagram allows up to 30 hashtags per post, but it's generally recommended to use a smaller number of highly relevant hashtags. Using too many hashtags may come across as spammy or desperate for attention.
- Research and Explore: Spend time researching popular and relevant hashtags within your industry. Explore what hashtags your target audience is using and engage with posts under those hashtags to increase your visibility and connect with potential followers.
Remember to use hashtags strategically and thoughtfully. Experiment with different combinations and monitor the performance of your posts to identify which hashtags are most effective for your engagement and reach.
Banner Size
The recommended size for a Facebook cover photo is 820 pixels wide by 312 pixels tall. This ensures that your cover photo displays properly on both desktop and mobile devices.
Post Size
For regular Facebook posts, the recommended image size is 1,200 pixels wide by 628 pixels tall. This ensures that your images appear crisp and clear in the news feed.
Ad Size
Facebook offers various ad formats, each with its own recommended image size. Here are some common ad sizes:
- Carousel Ad: 1,080 pixels wide by 1,080 pixels tall
- Single Image Ad: 1,200 pixels wide by 628 pixels tall
- Video Ad: Minimum 720 pixels wide
- Collection Ad: 1,200 pixels wide by 628 pixels tall (main image) and additional images in 1,200 pixels by 1,200 pixels
Profile Photo:
The recommended profile photo size for Twitter is 400x400 pixels. The photo will be displayed as a circular image, so make sure to center your subject accordingly.
Header Photo:
The recommended header photo size for Twitter is 1500x500 pixels. This large banner-like image appears at the top of your profile page, so choose an image that represents your brand effectively.
Tweet Image:
When attaching images to your tweets, it's best to use an image size of 1200x675 pixels to ensure optimal display. Twitter will automatically resize and crop the image to fit its layout.
Twitter Card Images:
If you're sharing links on Twitter that have Twitter Card integration, it's recommended to use an image size of 1200x628 pixels. This ensures that the shared link generates an eye-catching preview image.
Video:
Twitter allows videos up to 2 minutes and 20 seconds in length. The recommended aspect ratio for videos is 16:9. Make sure your videos are within the file size and format requirements set by Twitter.
Snapchat
Profile Photo:
The recommended profile photo size for Snapchat is 320x320 pixels. This square image will be displayed as your profile picture, so choose a clear and visually appealing image.
Geofilter:
When creating a geofilter for Snapchat, the image size should be 1080x1920 pixels in PNG format. Ensure that your design is within the geofilter guidelines provided by Snapchat.
Video Ad:
For video ads on Snapchat, the recommended aspect ratio is 9:16, with a maximum video resolution of 1080x1920 pixels. Consider creating engaging vertical videos that align with the platform's format.
Story Ad:
When creating a story ad on Snapchat, the recommended image size is 1080x1920 pixels. This will ensure that your ad is displayed correctly within users' Snapchat stories.
TikTok
Profile Picture:
The recommended profile picture size for TikTok is 200x200 pixels. Make sure to use a high-quality image that represents your brand or identity effectively.
Video:
For regular videos on TikTok, the aspect ratio should be 9:16, with a resolution of 1080x1920 pixels. Vertical videos tend to perform best on the platform.
Cover Photo:
When selecting a cover photo for your TikTok video, the recommended size is 1000x1500 pixels. This image will be displayed as the thumbnail when the video is not playing.
Ad Formats:
TikTok offers various ad formats, such as in-feed ads, branded effects, and branded hashtags. Each ad format has specific requirements and dimensions. Refer to TikTok's advertising guidelines for detailed information.
YouTube
Channel Art:
The recommended size for YouTube channel art is 2560x1440 pixels. Keep in mind that the channel art may display differently on various devices, so it's essential to place important elements within the safe area, which is 1546x423 pixels.
Video Thumbnail:
For video thumbnails on YouTube, the recommended resolution is 1280x720 pixels. This image will be displayed as the preview image for your video and can significantly impact click-through rates.
Video Upload:
When uploading videos to YouTube, the ideal aspect ratio is 16:9, with a recommended resolution of 1920x1080 pixels. This ensures that your videos are displayed correctly across different devices and screen sizes.
End Screen and Annotations:
YouTube allows you to add end screens and annotations to your videos for interactive elements or calls-to-action. The recommended dimensions for end screens are 1920x1080 pixels.
Advertising:
If you're planning to advertise on YouTube, make sure to follow the platform's advertising guidelines and requirements for ad dimensions, including video ads, overlay ads, and display ads.
YouTube Shorts:
YouTube Shorts is a feature on YouTube that allows you to create and share short vertical videos. When creating Shorts, keep the following specifications in mind:
Video Length:
YouTube Shorts can be up to 60 seconds in length.
Aspect Ratio:
The recommended aspect ratio for YouTube Shorts is 9:16 (vertical). Ensure that your video is formatted to fit this vertical orientation.
Resolution:
For optimal quality, it's recommended to upload YouTube Shorts in high resolution, such as 1080x1920 pixels.
By adhering to these specifications, you can create and share engaging YouTube Shorts that captivate your audience and make the most of this feature.
LinkedIn is a professional networking platform that offers great opportunities for businesses to showcase their brand and engage with a targeted audience. Here are some key aspects to consider when using LinkedIn:
Profile Picture
For your LinkedIn profile picture, it is recommended to use a high-quality headshot that represents your professional identity. The ideal size for the profile picture is 400 x 400 pixels.
Cover Photo
The cover photo on LinkedIn provides an opportunity to showcase your brand visually. The recommended size for the cover photo is 1584 x 396 pixels.
Post Dimensions
When sharing posts on LinkedIn, it's important to consider the optimal dimensions to ensure your content appears visually appealing. The recommended size for images in posts is 1200 x 627 pixels.
Video Length:
LinkedIn allows videos up to 10 minutes in length. However, shorter videos that are concise and engaging tend to perform better on the platform.
Engagement Strategies:
LinkedIn provides various engagement features such as likes, comments, and shares. Encourage meaningful interactions by asking thought-provoking questions, sharing industry insights, and participating in relevant discussions.
Pinterest is a visual discovery platform that allows users to explore and save ideas. It can be a powerful tool for businesses to showcase their products, services, and content. Here are some key elements to consider when using Pinterest:
Profile Picture
For your Pinterest profile picture, it is recommended to use a clear and visually appealing logo or brand image. The ideal size for the profile picture is 165 x 165 pixels.
Board Cover Images
Creating visually appealing board cover images can enhance the overall look of your Pinterest profile. The recommended size for board cover images is 800 x 450 pixels.
Pin Dimensions
When creating pins for Pinterest, it's important to optimize the dimensions for maximum visibility and engagement. The recommended aspect ratio for pins is 2:3, with the ideal size being 1000 x 1500 pixels.
Pin Descriptions
Craft compelling and keyword-rich descriptions for your pins to improve their discoverability. Make sure to include relevant keywords, a clear call-to-action, and any additional details that can attract users' attention.
Engagement Strategies:
Pinterest is a highly visual platform, so focus on creating eye-catching and informative pins. Use keywords, relevant hashtags, and engaging content to encourage users to save and interact with your pins.
Reddit is a popular social media platform known for its vast array of communities, called subreddits, where users can share, discuss, and vote on content. Here are some key elements to consider when using Reddit:
Subreddit Profile Picture:
For your subreddit profile picture, it is recommended to use a visually appealing logo or brand image. The ideal size for the profile picture is 256 x 256 pixels.
Post Dimensions
When posting on Reddit, the platform doesn't have specific dimensions for images or videos. However, it's important to optimize your content for readability and engagement. Use high-quality images and videos that are relevant to the subreddit's topic.
Title and Description
Craft attention-grabbing titles for your Reddit posts that accurately represent the content and encourage users to click and engage. Additionally, provide a concise and informative description or context for your post to enhance its value.
Community Guidelines
Each subreddit on Reddit has its own set of rules and guidelines. Before posting or participating in a subreddit, make sure to read and understand the community guidelines to ensure your content aligns with the rules and expectations.
Engagement and Interactions
Engage with the Reddit community by commenting on posts, upvoting relevant content, and participating in discussions. Be respectful, contribute valuable insights, and avoid spamming or self-promotion, as it may result in negative responses or account restrictions.